An Overview

In today's world of competition, marketing and promotion are indispensable components of the business processes. If a business seeks success, it has to invest in marketing and promotion. Competition and an information-sensitive market have put extra pressure on businesses to advertise their product extensively. Such efforts of Reliance Cement aims to not only publicize its products but to allow its consumers to make informed and unbiased purchase decisions.

Reliance Cement has already produced two television advertisements (TVCs) in this regard. The most recently produced TVC is being broadcasted on various Nepali channels at present. Two press advertisements of Reliance Cement have also been published in the major newspapers of the country. These advertisement efforts have been important in providing visibility to the products of the company.

Further, Reliance Cement is supported by an excellent distribution network of about 200 whole sellers and retailers. This network operates all over Nepal and is highly committed to the objectives of the company.